Target Market: Where is your target market?
Target Audience: Who are your ideal customers? (specific persona)
Problem Solved: What problem does your product/service solve for them?
Unique Selling Point: What makes you different or better than competitors?
Customer Feedback: What do customers usually praise you for?
Price Positioning: Are you premium, mid-range, or low-cost?
Brand Image: How do you want customers to remember your brand?
Avoided Terms/Imagery: Are there any words or visuals that should not appear?
Brand Guidelines: Do you have a brandbook or style guide to follow?